About

 

Mission Statement

The mission of Mu Kappa Tau (International Marketing Honor Society) is to recognize the scholarship, achievement, and professional development of marketing students committed to the advancement of marketing education and the integrity of careers in marketing.

 

Vision Statement

The vision of Mu Kappa Tau (National Marketing Honor Society) is to be identified as the leading marketing honor society. We endeavor to recognize academic excellence in marketing, to build a community of marketing students and professionals, and to provide tangible value to our members.

 

Value Statements

  1. 1.  Accomplishment. We strive to recognize the academic achievements of our members.
  2. 2.  Community.  We strive to bring together faculty and students of marketing on a basis of mutual interest, understanding and helpfulness.
  3. 3.  Excellence. We strive to encourage quality in academic scholarship and learning.
  4. 4.  Inspiration. We strive to stimulate interaction and the exchange of ideas between members.
  5. 5.  Integrity. We strive to advance the integrity in the conduct of a marketing career.
  6. 6.  Scholarship. We strive to promote the advancement of education in marketing.
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